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How ADHD Works
2025
A short-form motion explainer simplifying the cognitive experience of ADHD.
A self-initiated piece was created as a promotional video for a fictional popular science podcast, aiming to make a complex cognitive experience clear and engaging. Motion plays a central role in shaping the narrative - establishing rhythm, guiding attention, and connecting fragmented ideas into a coherent flow.
Tools- Illustrator, After Effects, Photoshop
Visual Approach
The visual language is eclectic and collage-driven. Layered compositions and a deliberately disrupted color palette reflect the sensory overload associated with ADHD, balancing clarity with a sense of controlled chaos.
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